Hugo BOSS..

Met up with Hugo Boss for an appointment the other day and some of you might be wondering why, well its that moment in your life where you feel an abrupt change is necessary to get you closer to what you dream of becoming. Although this change may just be a drastic one, it is undoubtably nothing wishy-washy.

The following is a conversation between me and the fashion director:

BOSS: So why the sudden change of field?..

Jufy: well fashion and art have always been my sole interest, and to be able to phase into fashion will significantly bring a whole new meaning to my ever growing interest in fashion. In designing, ideas are poured into a piece of artwork and handed over to the middle person so ordinarily, a designer will not get the end-say of an output. Handling sales and representing a brand however, will put me as the middle person which obligations are to get the customers heard and their satisfactory fulfilled. Hence, I believe if i can help market these brands, i can market my ideas to the masses someday.

BOSS: Hmm, well i think i have something just for you. It's something along the line of Dolce & Gabbana.

Ever heard of Dsquared before?.. Apparently its big in the States among celebrities... and i heard they're opening one in ION Orchard. hehe


Anyways, my elaboration wasnt really that extensive as above. I just had to add a few words for better reading.

Lets face it, some designs we see.. be it clothing or artworks or anything. they can be quite uniform, quite predictable right from the first glance. Could it be because we design something out of personal preference? or there just isn't any R & D in design. whatever it is, i've yet to find out.

I'm taking baby steps. Hopefully this will help pave my way to my goals..